Introduction to Supply Chain Management Essay - 1209 Words

As soon as an idea turns into a project, the organisation of the supply chain becomes vital to providing a quality service to the client yet at a minimal cost to the company involved. Vertical interpretation is required to deal with various constraints that arise in various stages of the project with the aim to keep the problems down and the efficiency high. Throughout this paper the author will describe how supply chain management (SCM) helps bring systems together to present a desirable outcome and the issues and practicalities that are involved. John Hicks (2004) suggests that there are three main methods to help deliver the systems within budget and for them to perform smoothly, these are called ‘runners, repeaters and strangers’.†¦show more content†¦The main objectives of CRM are to find, attract, and win new clients. Once they have gained business with the client, the aim should be to nurture and retain them. Any clients lost should be enticed back into the company and the costs of marketing and client service should also be reduced. The buyers of the product should feel valued by the company and O’Brian and Marakas (2009, pg 305) suggest by ‘using CRM software it enables a business to identify and reward its loyal customers and further develop its targeted marketing and relationship marketing initiatives’. However, marketing alone does not always satisfy customer needs and this is why getting to know the customer and to create a good line of communication is fundamental to a successful supply chain. The client should feel valued by the company at all stages of the project. The service to them should be well-organised so that they have to do nothing but receive a quality product. Interpretations of Supply Chain Management There are various opinions on the definition of Supply Chain Management. Handfield and Nichols (2002) define supply chain management as; ‘the integration and management of supply chain organisations and activities through cooperative organisational relationships.’ Christopher (2005) goes on to describe how SCM is mainly operated as a customer based system; ‘The management of upstream and downstream relationships with suppliers and customers to deliver superior customerShow MoreRelatedIntroduction Of A Supply Chain Management1564 Words   |  7 PagesIntroduction Introduction A supply chain (SC) consists of a set of organizations that work together to take in raw materials, convert the raw materials into higher value products, and sell the products to the end customer (Kelly 2005). The management of these flows to generate profit is known as supply chain management (Sodhi and Tang 2012). 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